A Legacy DSO: Your ticket to a semi-retired, financially comfortable, stress-free life.
This is something Whitehall Management has specialized in for nearly 17 years and we’ve called it the AWOL system: Absent WithOut Leave. In light of the corporate threat that’s looming on our industry, we’ve shifted our mindset, encouraging doctors to create a Legacy DSO instead of buying into the idea of selling out to a big corporate entity.
Whitehall has been a leader in the dental management community for nearly 50 years, and I’ve been an integral part of that journey for more than two decades. We've taken more than 400 doctors through this system and believe me, it's a system. Our track record speaks for itself, but it doesn’t stand alone. I am the CEO and owner of Whitehall Management AND I’m currently also the CEO of a large dental group.
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Why should you listen to me?
Let's talk about some of the main challenges of creating a Legacy DSO
I’m not talking about selling to a giant corporation or building a massive multi-practice juggernaut. I’m talking about reimagining your own practice and turning it into an income stream that doesn’t depend on your constant presence. This is a well-oiled machine of a dental practice, strategically designed to run efficiently through associate doctors and a motivated team of staff. This is a proven system, not dependent on the Owner’s exhaustive efforts to be a Brilliant Businessman AND a Super Star Doctor. This is your ticket to a semi-retired, financially comfortable, stress-free life.
#1 Case Acceptance through the associate
This is typically the main challenge. The associate really struggles to get the same results as the owner doctor.
#2 Creating what we call the Staff Driven Practice
This means the team is really running the practice and the drive for production is coming from the team, not the doctors. The team is fully engaged and fully motivated. The owner doctor is not the only one pushing for production.
#3 Overhead
Managing overhead and making the practice as profitable as possible requires consistent monitoring and finesse.
#4 Patient Flow
Most doctors say, well, I am not busy so how can I bring on an associate if I'm not full? We're talking about new patients and patient retention - two components of what can be a huge barrier to success.
When I say DSO, I mean turning your own practice into a managed income stream through associates. And yes, that means you can still work in your practice if you choose to.
You'll learn real Key Performance Indicators (KPIs), and the only six strategies that drive practice production.
There are two well-known types of income: Earned and Passive. Most dentists are all too familiar with Earned Income. This is money directly related to your time spent chairside, and oftentimes managing your dental practice, doing things like payroll or acting as a referee for your staff’s squabbles. Then there’s Passive Income. This is where you take your money, invest it and cross your fingers for a 3 or 4 or 5% return.
Have you ever unlocked the door to your office and thought to yourself; “How much longer, how much more effort? Is this all going to be worth it?”
Have you ever had to miss out on time with your loved ones because you couldn’t break away?
Have you finally broken down and forced yourself away from the office to spend time with family and friends, but instead spent the entire time half present and half listening, while you worry, stress and ponder the practice?
I want to give you another option, a better option. I want to teach you how to create your own Legacy DSO.
You’re ready to start thinking about the transition, about what comes next. It’s at these moments when the DSOs’ big offers start to sound appealing. Doctors entertain the idea of selling to a DSO as an end to a means, a way out of what has become a stressful day-to-day struggle. The big promises from these big organizations feel like a fairy tale ending, but there’s justifiable hesitation. Those gray areas in the contract give you a niggling feeling that won’t cease telling you that you’re not just selling, you’re selling out.
What I’m introducing is a third option. This is a best-of-both-worlds hybrid combination of Earned and Passive Income:
Managed Income. You have control of your financial future, but not the stress that comes along with single-handedly running a dental practice. In this scenario, you hire associates and implement systems, and the practice runs without you. You, as the owner, become optional. Your associate doctors are treating patients and your highly-trained staff is following systems to effectively manage the practice. You become unburdened. This is the dream: the practice is operating and producing with hyper efficiency, whether or not you are present. You can choose to come in three days a week, you can come in four days a week, you can take three weeks off.
I’m a stickler for practicing what I preach, so I keep my hand on the pulse of what’s working and what’s not and use what I learn in my role running the dental group.
So, between my time running our company, managing a dental group, and consulting hundreds of dental practices, I’ve learned some things that can only be taught by time and experience. Particularly, how to build out a dental practice, while maintaining ownership and control, and working as much or as little as you want.
I want to teach you how to overcome these challenges with The Big Six - the ONLY proven strategies for growth in a dental practice AND The Stats you should be watching closely to make sure The Big Six are implemented correctly.
KPIs
If you utilize all six and get them all working, believe me, you can create a DSO of your very own, an income stream for yourself through associates.
This is a very unusual opportunity because most CEOs of DSOs are not going to teach this to you. They are going to insert themselves in your practice and do it themselves. You’ll find that they’ll pull a few levers and toss your staff a few dollars of incentive and you’ll see a little bump in your bottom line… maybe.
I’m teaching, in abundant detail, a multi-system infrastructure. I want to give you the skills to really take back the industry and combat private equity.
If you’ve gotten this far without clicking, I urge you to do it now.
Give me your email address and I’ll give you The Big Six AND The Stats that you need to start monitoring yesterday.
There’s no obligation, there’s no huge influx of fluffy marketing emails. There’s only solid information and the opportunity for invaluable training from a true Dental Expert.
DSO CEO Reveals the 6 Strategies to Grow Any Practice Into An Associate Machine
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